ALBERTO RUIZ JR.: Not a politician. Not a career salesman. Just a lifelong Cathedral City resident committed to this community.

My journey began as a teenager and has continued through decades of dedicated service. Every opportunity to volunteer, lead, and give back has been guided by a genuine desire to strengthen the city and improve the lives of the people who call it home.

From Animal Control and Public Works to more than 32 years with the Cathedral City Police Department, Alberto has spent his career solving problems, protecting neighborhoods, and working alongside the people who call Cathedral City home.

Straightforward communication has always been more important than polished speeches or political talking points. Honesty, integrity, and accountability remain the foundation of every decision and every conversation because trust is earned through actions, not carefully crafted promises.

Cathedral City deserves leadership rooted in real experience, deep community knowledge, and a proven record of service. A lifetime spent living, working, and serving here has provided a clear understanding of the city’s challenges, opportunities, and the values that matter most to its residents. That experience, combined with an unwavering commitment to putting the community first, offers the steady, dependable leadership needed to help Cathedral City continue moving forward.

Cathedral City has always been more than my hometown—it is the community that shaped my life, my values, and my commitment to public service.

My family’s roots here span generations. Like so many families who helped build Cathedral City, we believed in hard work, service to others, and giving back to the community that gave us opportunities.

During my career, I worked in multiple city departments, giving me a unique perspective on how local government operates. I learned that the best solutions come from listening to residents, collaborating with community partners, and making thoughtful decisions based on facts—not politics.

As your Council Member, my priorities will always be straightforward:

• Safe neighborhoods

• Responsible financial stewardship

• Better streets and parks

• Strong local businesses

• Transparent communication

• Solutions to homelessness that balance compassion with accountability

• More opportunities for children, families, and seniors

Every decision I make will be guided by one simple question:

“Will this make Cathedral City a better place to live, work, and raise a family?”